Endpoint Backup Is More Important Than Ever

Just as WannaCry was fading from the headlines, another massive ransomware attack is making news. The new strain, dubbed “NotPetya” by Kaspersky Lab (also referred to as “GoldenEye”), has been detected in Poland, Italy, Germany, France, and the US, although Ukraine was hit hardest of all. NotPetya functions very much like WannaCry, encrypting infected computers, rendering it unusable until the user coughs up $300 worth of Bitcoin.

Of course, the best endpoint backup solutions reduce ransomware to a mere annoyance by offering self-service restores to user data that’s backed up every 15 minutes by default. To wrap up Backup Awareness Month, let’s take a look back at all the other benefits of endpoint backup—and look at how the world of enterprise backup is changing.

Enterprises look to step up their endpoint data protection strategies

The question is no longer simply, “Do you have backup?” Today, more organizations are looking to take their data protection strategies to the next level, searching for better, more advanced tools. Gartner says that in the next year, 50 percent of organizations will improve or replace their existing backup solution.

Expect more from your endpoint backup

By 2020, Gartner says one in three organizations will use backup for use cases outside traditional operational recovery. What are organizations looking for in a next-generation endpoint backup solution? Functionality that leverages complete endpoint data collection and protection to go well beyond basic restores, enabling three key benefits:

  1. Spot risk sooner

The leading endpoint backup solutions now leverage comprehensive endpoint data visibility with emerging analytics capabilities to fight increasing cyberattacks and the ransomware epidemic, as well as mitigate complex insider threats. With a clear baseline for normal activity, organizations can spot the anomalies quickly and take action faster—because even the outliers follow patterns.

  1. Move forward faster

Best-in-class endpoint backup solutions deliver faster data restores for faster recovery from traditional data loss incidents—from user error and hardware failure to cyberattack and ransomware. But forward-thinking organizations are leveraging comprehensive data collection and fast data restores to streamline other data migration projects, including device migrations and large-scale tech refresh. Automated workflows, lightning-fast restores and simple self-restore functionality reduces IT burden, maintain end-user productivity and allow the organization to get back to business-as-usual in minutes or hours—not days or weeks.

  1. Always bounce back

Many emerging solutions have skipped over the fundamentals of enterprise data backup—or attempted to position a file-sync product as a backup solution. At the most basic level, backup should mean guaranteed recovery and complete confidence in business continuity. It should be purpose-built to ensure complete data collection and enterprise-data protection. True endpoint backup ensures that your organization can always bounce back—no matter what happens.

Backup Awareness Month may be coming to an end, but as attacks like WannaCry and NotPetya demonstrate, the need for complete endpoint data protection is constant. Be aware. Be vigilant. Be certain.

Five Reasons Why You Need Endpoint Backup


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